How to Prioritize SEO Initiatives for Greatest Business Impact

1 hour

Ajay Rama

SVP, Products

It’s easy to stay busy with SEO activities, but not every tactic will yield your desired results. This uncertainty can lead to suboptimal effort and output. 

How can you focus your time and resources where it really counts? 

Join Ajay Rama, Senior Vice President, Products at iQuanti, to learn how to manage your SEO program more effectively.  

In this webinar, you will learn: 

  • How to identify new SEO initiatives that will have measurable business impact. 
  • How to make a compelling business case and win buy-in for these initiatives. 
  • Ways to evaluate the difficulty vs. outcome of SEO initiatives to prioritize more effectively. 
  • Best practices for measuring the effectiveness of your SEO program. 

Whether you’re a marketing leader or an SEO professional, this session will equip you with the know-how to make effective SEO programs that deliver results. 

About Presenter

Ajay Rama 
Senior Vice President, Products, iQuanti 

As head of products, Ajay Rama is responsible for iQuanti’s product & platform strategy, road-map and execution. Ajay has over 20 years of experience in Marketing Analytics, Data Science and Data warehousing. 

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